Of all the ways how a business might use digital marketing to generate leads and customers, Google Ads is up there with the very best of them. Previously known as ‘Google AdWords’, Google Ads has undoubtedly allowed thousands of businesses to reach their target audience and subsequently turn that audience into paying customers.
As great as that sounds, Google Ads does require planning, understanding of the metrics involved, great ad copy, and, of course, a budget to pay for the clicks or the impressions that are required. Often, a business owner wishing to take advantage of Google Ads will take the sensible route and seek out a digital marketing agency to create and manage their Google Ads campaign for them, whilst they get on with what they are good at, which is running their business.
Whether you do it yourself, or employ a digital marketing agency to manage your Google Ads campaign, the great news is there are a plethora of advantages that Google Ads provides. Here are five of the most important.
You Can Target Your Ads To A Specific Audience
There are many forms of online advertising where your ad might be seen by anyone, anywhere in the world. That might appeal to global brands but if you are a local landscaping company in Perth, or removalists in Melbourne, for example, your ad being seen by someone living in Los Angeles is of little use. That is why the targeting options on Google Ads including location, income, gender, and age, allow your ad to be seen only by the audience you wish to target.