5 Metrics That Will Help You Evaluate The Effectiveness Of Your SEO

One of the biggest mistakes that a business can make is to set up its SEO and then sit back and do nothing else. By nothing else, we mean that they do not monitor their results, nor do they use the available data to evaluate, amend and improve their SEO so that their results become even better. It is akin to a soccer team playing a match and their coach not watching it or not even checking the score at the end of the game.

The scenario of not checking data and metrics tends to happen when a business decides to do its SEO itself rather than use an SEO agency. On their own, they might get it set up but not knowing how to analyse its performance means that they do not know how to improve the results it is achieving. Alternatively, an SEO agency will know exactly what metrics to monitor and how to use the data they provide.

A starting point for business owners concerning the performance of their SEO is to know what metrics are the most important and what they mean. So, with that in mind, here are five of the key metrics that can be used to evaluate your SEO. The data can be sourced from the dashboards within your cPanel, Google Analytics, and from other SEO tools which provide a multitude of useful data related to your SEO campaign.

Traffic By Source: One of the starting points for assessing your SEO is knowing where the traffic that visits your website is coming from, and for the traffic coming from search engines, which keywords are generating the click-throughs. By knowing the keywords that are generating the most traffic it allows you to plough more resources into consolidating the rankings for them even further.

Read more

7 Ways To Optimise Your Videos For SEO

Over the years the internet has changed enormously and there are few other ways in which that is more evident than the advancements in the use of video. Long gone are the days when a two minutes video took twenty minutes to download, and no longer does it require equipment worthy of a TV studio to record and produce a video. Today, videos can be recorded on a mobile phone, be uploaded instantly and someone could be watching it within seconds.

As well as informing and entertaining those who watch them, videos also have great appeal for website owners, including businesses who wish to boost their SEO campaigns. Videos provide lots of opportunities and advantages over traditional content such as text. Not least is the fact that the vast majority of internet users prefer watching videos to reading text.

Whilst we have already stated that recording and publishing videos is easy and can be done by anyone, if you want to turn that video into an asset that bolsters your SEO, it does take a bit more thought, time, and effort. However, none of what is required is especially difficult as you will see from the seven ways to optimise your videos for SEO that we have outlined below.

Make Them Worth The User Watching Them: It is essential that you do not make videos just for the sake of it. Each one should have a purpose and more importantly, should provide whoever is watching it with some benefit so that they are encouraged to return to watch your other videos.

Do Not Make Them Too Long: Long videos are desirable in some circumstances but, for SEO, your videos should be kept short. You risk your bounce rate increasing if visitors land on your website and see that the video they have clicked through to watch is over an hour long.

Read more